The first thing you’ll notice after removing yourself from Facebook is the drastic decrease of those who remember your birthday.
You’ll still get a few, probably, but friends and co-workers are less likely to remember this reclaimed intimate detail about yourself. That’s important to remember. After leaving Facebook, you may feel jilted on your special day.
Active users should know that many of those who are quick to shed a little happy on your birthday are often being prompted to do so.
This is a benign example of exploiting your data for profit to make you feel something.