The first thing you’ll notice after removing yourself from Facebook is the drastic decrease of those who remember your birthday.
You’ll still get a few, probably, but friends and co-workers are less likely to remember this reclaimed intimate detail about yourself. That’s important to remember. After leaving Facebook, you may feel jilted on your special day.
Active users should know that many of those who are quick to shed a little happy on your birthday are often being prompted to do so.
This is a benign example of exploiting your data for profit to make you feel something.
Facebook will tell you that it is not in the ad business, it just merely provides tools for marketers to direct ads to those interested.
Facebook says it is in the business of connecting people.
And boy, it feels good when everyone in your community remembers your birthday.
And boy, it would hurt to go a year without that little ego boost.
Bugs get fixed.
But is it truly better to have a highly-efficient, joy-generating app in our pockets?
If this war is for our attention, and joy is found on our phones, why would anyone choose to look away?